Marc Reck

Heard about this from created in birmingham, and very glad i went.

With at least 4 of the speakers already in my thinking rock to arrange meetings with, i found the seminar very useful, and suitably inspiring. I recorded the day on my binaurul mics, and you can have a listen to the bits i can post at the bottom

I think the most useful and time effective way would be to share my notes in bullet point fashion,so here’s some of the bits i found useful.

• Grab every opportunity, offer something the station wants
• Approaching a company show your wide range of skills
• Offer to do radio station jingles
• Offer a formula/something that is repeatable, instead of reinventing the wheel each time in running a successful business. Make it seem like a new thing to each customer.
• Growth will be in live gigs.
• Radio growth needs fresh ideas. Demonstrate how you are filling a niche. Resonance F.m is a good test bed.
• Skills that should be taught in education – Business Skills, Opportunity to sit in on real life sessions. Charm/Personal Skills, How you are going to get paid – Publishing, Prs, Pamra.
• Creative industry is a service industry
• Get the music managers bible
• Get a good lawyer
• You can’t copyright an idea
• User to make a custom made radio station
• What would i like the future to be and build it
• Offer freely and then when you get to a level, add a members section
• Micropatronage – Users become a patron to keep an idea alive, by donating money
• Bham music network has 3000 members on list
• Have a story
• Check Reverbnation
• Big public events, have a coffee with your local counciller
• Viral marketing. Make a video that people will want to send on.
• If you want someone to have something pretend they cant have it.
• Pretend the music industry doesnt exist – Dont send to record labels. Let it work first.
• Business link and feasiblity fund for creative ideas / businesses.

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There was a lot more great information of course, but i tried to pick out some of the relevant bits to me at the moment, (plus i had learnt some of the information from previous courses that had been organised by the panel). Either way i hope the random scribblings are useful or inspiring in some way.

Here’s the audio recordings (unfortunatly the 3rd recording wont come off my mp3 recorder

[audio:Music_Seminar_Pt_1_Web.mp3]

[audio:Music_Seminar_Pt_2_Web.mp3]

[audio:Music_Seminar_Pt_4_Web.mp3]

Heres the links to the speakers :

Andrew Dubber

Clare Edwards

Gavin Monoghan

Ian – Output Studios

Joe Robertson

John Mostyn

Jon Cotton

Robin Valk