Marc Reck

Heard about this from created in birmingham, and very glad i went.

With at least 4 of the speakers already in my thinking rock to arrange meetings with, i found the seminar very useful, and suitably inspiring. I recorded the day on my binaurul mics, and you can have a listen to the bits i can post at the bottom

I think the most useful and time effective way would be to share my notes in bullet point fashion,so here’s some of the bits i found useful.

• Grab every opportunity, offer something the station wants
• Approaching a company show your wide range of skills
• Offer to do radio station jingles
• Offer a formula/something that is repeatable, instead of reinventing the wheel each time in running a successful business. Make it seem like a new thing to each customer.
• Growth will be in live gigs.
• Radio growth needs fresh ideas. Demonstrate how you are filling a niche. Resonance F.m is a good test bed.
• Skills that should be taught in education – Business Skills, Opportunity to sit in on real life sessions. Charm/Personal Skills, How you are going to get paid – Publishing, Prs, Pamra.
• Creative industry is a service industry
• Get the music managers bible
• Get a good lawyer
• You can’t copyright an idea
• User to make a custom made radio station
• What would i like the future to be and build it
• Offer freely and then when you get to a level, add a members section
• Micropatronage – Users become a patron to keep an idea alive, by donating money
• Bham music network has 3000 members on list
• Have a story
• Check Reverbnation
• Big public events, have a coffee with your local counciller
• Viral marketing. Make a video that people will want to send on.
• If you want someone to have something pretend they cant have it.
• Pretend the music industry doesnt exist – Dont send to record labels. Let it work first.
• Business link and feasiblity fund for creative ideas / businesses.

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There was a lot more great information of course, but i tried to pick out some of the relevant bits to me at the moment, (plus i had learnt some of the information from previous courses that had been organised by the panel). Either way i hope the random scribblings are useful or inspiring in some way.

Here’s the audio recordings (unfortunatly the 3rd recording wont come off my mp3 recorder

Heres the links to the speakers :

Andrew Dubber

Clare Edwards

Gavin Monoghan

Ian – Output Studios

Joe Robertson

John Mostyn

Jon Cotton

Robin Valk